ESG100︱2024入选案例：国网浙江省电力有限公司嘉兴供电公司-趁“热”建桩绿色出行——社会责任根植充电桩建设选址工作创新

首页 ꄲ ESG100 ꄲ 2024绿光ESG榜典范案例 ꄲ ESG100︱2024入选案例：国网浙江省电力有限公司嘉兴供电公司-趁“热”建桩绿色出行——社会责任根植充电桩建设选址工作创新

2024年ESG100典范案例申报近300个，来自能源、科技、制造业、供应链、交通等领域占比总计超过75%，能源行业占比超40%，其中上市公司占比41%。经过三轮评审最终入选案例86个。本系列文章将陆续推出部分具有代表性的案例（中英文简版）以飨读者。2025年ESG100案例征集已全面启动，申报方式见推文底部。

ESG100︱全球顶尖可持续发展案例库

ESG100项目由中国能源报、中国能源经济研究院和绿光气候研究院于2024年共同发起，是一个根植中国，面向全球的平等、开放、多元、共建的价值平台，以推动能源与关键产业100%践行ESG、100%绿色用能、100%低碳循环发展为使命，以解决环境和气候危机，凝聚全球共识和行动为宗旨。构建ESG100全球倡议网络和全球顶尖可持续发展案例库，打造中国ESG100价值平台，为企业透明披露和绿色价值提升搭建基础平台。

申报单位：国网浙江省电力有限公司嘉兴供电公司

State Grid Zhejiang Electric Power Co., Ltd. Jiaxing Power Supply Company

中英文案例集截图

趁“热”建桩绿色出行——社会责任根植充电桩建设选址工作创新

Building Piles for Green Travel —Innovation of Site Selection for Social Responsibility Rooted Charging Pile Construction

入选：卓越价值贡献案例

一、绿色方向 Green Direction

近年来，绿色低碳出行逐渐成为新潮流。由于嘉兴市开始布局充电网络时间早，缺少相关经验参考，导致充电桩选址布点不均衡，难以满足市场实际需求。针对此问题，国网嘉兴供电公司运用社会责任理念方法推进充电桩建设选址工作创新，立足本地区充电设施现状，与内外部利益相关方充分沟通合作，聚合技术力量，创新“热力值导向”评估办法。本项目自2017年在嘉兴全市实施以来，实现了内充电桩利用率明显提升、低碳环保理念广泛传播等综合价值，入选了中电联电力企业公众透明度典型案例名单和全球可持续发展商业案例库。

In recent years, green and low-carbon travel has gradually become a new trend. Due to Jiaxing city's early layout of charging network and lack of relevant experience reference, the location and distribution of charging piles are uneven, which is difficult to meet the actual market demand. In order to solve this problem, State Grid Jiaxing Power Supply Company uses the concept of social responsibility to promote the innovation of charging pile construction and site selection, based on the current situation of charging facilities in the region, fully communicate and cooperate with internal and external stakeholders, aggregate technical strength, and innovate the "thermal value-oriented" evaluation method. Since the implementation of this project in Jiaxing in 2017, it has achieved comprehensive values such as the obvious improvement of the utilization rate of internal charging piles and the wide spread of low-carbon environmental protection concepts, and has been selected into the list of typical cases of public transparency of power enterprises in China Electricity Council and the global sustainable development business case base.

二、创新方法 Innovation Methods

一是理念转变：从“以我为主”到“用户为主”。依托本项目的实施，公司以不同类型用户的充电需求为依托，开展充电桩选址优化，推动需求与资源精准对接。二是方法转变：从“单打独斗”到“整合资源”。公司依托本项目的实施，分析各方诉求，整合优势资源，促成交流合作，形成包括政策、市场、行业等各类信息的信息池，以支撑充电桩建设科学选址。三是目标转变：从“经济效益”到“综合价值”。在根植社会责任理念方法后，公司通过充电数据价值挖掘，不断提升公司优质服务水平，助力地方低碳环保事业发展，最终实现经济、社会、环境综合价值最大化。

The first is the change of concept: from "I-oriented" to "user-oriented". Relying on the implementation of this project, the company relies on the charging needs of different types of users to optimize the location of charging piles and promote the accurate docking of demand and resources. The second is the change of methods: from "going it alone" to "integrating resources". Relying on the implementation of this project, the company analyzes the demands of all parties, integrates superior resources, promotes exchanges and cooperation, and forms an information pool including policies, markets, industries and other information to support the scientific site selection of charging piles. Third, the target change: from "economic benefit" to "comprehensive value". After rooting in the concept and method of social responsibility, the company continuously improves the company's high-quality service level through the value mining of charging data, helps the development of local low-carbon environmental protection, and finally maximizes the comprehensive value of economy, society and environment.

三、循环模式 Cycle Mode

一是整合“友朋资源”，建立合作机制。公司识别出与充电桩建设有关的主要利益相关方，通过走访调研、公开信息查询等方式进行利益相关方分析，以此作为开展沟通合作的基础。二是搭建“沟通桥梁”，及时汇总信息。公司组建充电设施项目团队，负责与利益相关方保持稳定联系，及时收集政策类、市场类、运营类信息。三是开展“三步调研”，深入了解意向。采取桌面调研、实地调研、深度访谈相结合的“三步调研法”，对公共停车资源、商业体等进行全面调研和摸底排查。四是绘制“热力地图”，形成选址储备。创新采用“热力值”评估方法，在评估过程中联动政府、交通局、浙江省电动汽车公司、用户等利益相关方，以周边环境、潜在收益、建设意向等因素综合评定热力值，形成充电设施“热力地图”。

The first is to integrate "friends and friends resources" and establish a cooperation mechanism. The company identified the main stakeholders related to the construction of charging piles, and conducted stakeholder analysis through interviews, research and public information inquiry, which served as the basis for communication and cooperation. The second is to build a "communication bridge" to collect information in time. The company set up a charging facility project team, which is responsible for maintaining stable contact with stakeholders and collecting information on policies, markets and operations in a timely manner. The third is to carry out a "three-step investigation" to deeply understand the intention. Take the "three-step research method" combining desktop research, field research and in-depth interviews to conduct a comprehensive investigation and thorough investigation of public parking resources and commercial bodies. The fourth is to draw a "thermal map" to form a site selection reserve. Innovative use of "thermal value" evaluation method, in the process of evaluation, the government, transportation bureau, Zhejiang electric vehicle company, users and other stakeholders are linked to comprehensively evaluate the thermal value with the surrounding environment, potential benefits, construction intention and other factors, forming a "thermal map" of charging facilities.

四、雄心目标 Ambitious Goals

通过热力值计算优化站点选址布局后，充电桩站点平均利用率从4.2%提升至98.93%。更合理的充电桩布局带动越来越多市民选择电动汽车。2017年市本级电动汽车保有量不足8000辆，2023年底全市电动汽车保有量已达12000辆。充电站2017-2023年累计充电量达5284.26万千瓦时，共计减少二氧化碳排放量约3.56万吨，创造了环境价值。

After optimizing the site layout by calculating the thermal value, the average utilization rate of charging pile sites increased from 4.2% to 98.93%. More reasonable layout of charging piles drives more and more citizens to choose electric vehicles. In 2017, the number of electric vehicles at the city level was less than 8,000, and by the end of 2023, the number of electric vehicles in the city had reached 12,000. From 2017 to 2023, the cumulative charging capacity of the charging station reached 52,842,600 kWh, which reduced the carbon dioxide emissions by about 35,600 tons, creating environmental value.

2024年公司计划新建111个公用充电桩，拓展车网互动、高速服务区移动充电桩等应用场景。落实用户侧储能新型主体并网服服务规范，服务新能源发展。

In 2024, the company plans to build 111 public charging piles, and expand application scenarios such as vehicle-network interaction and mobile charging piles in high-speed service areas. Implement the service specification of the new main grid-connected service for user-side energy storage, and serve the development of new energy.

中国ESG100价值平台

【中国ESG100价值平台】（点击查看）是由人民日报社主管主办的中国能源报、中国能源经济研究院和绿光气候研究院于2024年共同发起，是一个根植中国，面向全球的平等、开放、多元、共建的价值平台，以推动企业和机构100%践行ESG、100%绿色用能、100%低碳循环发展（三个100%）为使命，以解决环境和气候危机，凝聚全球共识和行动为宗旨。ESG100价值平台包括三部分：（1）全球顶尖可持续发展案例库：面向国内外企业和机构征集可持续发展（ESG）优秀实践案例，遴选先锋案例推荐至联合国等国际组织和国际顶尖高校作为学术交流推介，促进绿色技术和创新方法的交流合作；（2）国际国内ESG100产业峰会：搭建国际国内能源与关键产业可持续发展高层对话与权威发布平台；（3）ESG100全球倡议网络：国际自愿型伙伴网络，携手先行者共同应对气候变化，实现人类永续繁荣。

2025能源ESG100项目

能源ESG100是【中国ESG100价值平台】面向能源与关键产业方向的创新可持续发展项目，搭建央媒+智库的创新机制，充分发挥中央权威产业经济媒体和产业智库优势，为能源与关键产业的绿色高质量发展提供从产业规划设计、低碳绿色技术、绿色投融资等解决方案的专业服务和支撑。2025能源ESG100案例征集（点击查看详情）面向能源、新能源车、循环回收和低碳科技全产业链、全生命周期，国内外企业和研究机构均可申报。主办方设立中国能源经济研究院ESG与碳中和专委会（简称 ESG与碳中和专委会）专职统筹项目运营工作，同时设立项目组委会、专家评委会、区域/行业工作委员会，负责项目策划、案例征集、数据分析、风险筛查、专题制作、专家评审、活动报道、论坛举办、区域办公室设立及区域品牌活动支持等相关工作。